Poco Pattino

This unique children’s shoe retailer sells high-end products from companies throughout Europe. Poco Pattino appropriately translates as “little feet” in Italian. With a limited budget, we crafted a Spring catalog for them that interjected the personality of the products with children playing in them, and juxtaposed it with images of the shoes in unique settings. We partnered with a talented photographer to art direct the photoshoot to get just the right shots. Then, in an effort to alleviate mothers ordering the wrong-sizes online, we incorporated a simple shoe chart solution that saved the company money on product return costs. Collaboration with SPARK.

Catalog / Photo Art Direction