United Way of Marion County

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United Way of Marion County (UWMC) is a local non-profit who focuses on strengthening families, nurturing children and fostering self-sufficiency for individuals struggling to meet basic survival needs and skills. With a national brand already in place through United Way of America, Candour stepped in to help UWMC learn how to use their brand on a local level, so that all branding efforts nationally and locally were used seamlessly. We also took the liberty of creating some sub-brands that marry nicely with the national brand, but are customized for their local needs.

Marketing Audit / Identity Sub-Brands / Sub-Brands Manual / Stationery Suite / Brochures / Annual Reports / Marketing Kit / Booklets / Posters / Direct Mail / Illustration