Candour | AGAPANTHUS
6816
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AGAPANTHUS & AGGIE LANE

Gainesville & Ocala, Florida

Nestled in the heart of Central Florida are two stunning retail boutiques filled with unique and eclectic finds for home, beauty and gift giving. Carrying name brands such as Vera Wang, kate spade, Monique Lhullier, Juliska, Vietri and more, these stores attract affluent shoppers with a distinctive taste for artful, unique and whimsical finds. The name, Agapanthus, is derived from the flower of the same name found in many Florida gardens in late Spring; known for its bright and bold bluish purple and white hues. We created a brand inspired by this flower; rich in color and sophistication. For Agapanthus; the retail-side of the boutique, the logo artwork is a hand-drawn depiction of the flowers large blooms and round clusters of color juxtaposed with a clean, modern and fresh typeface. For the wedding and gift registry side of the boutique, Aggie Lane, we’ve developed a logo that uses the same agapanthus flower in the shape of two, overlapping wedding rings; paired with a romantic script font. Since the original launch of this retail space in late 2013, we’ve created a number of key brand touchpoints for everything from signage, to print collateral, to website design, social media campaigns and packaging. It is an ever-evolving brand that continues to grow as new, seasonal promotions are launched and as new stores open in locations throughout Florida.

Logos  |  Taglines  |  Signage  |  Stationery Suite  |  Packaging  |  TV Commercials  |  Radio Scripts  |  E-Commerce & Registry Website  |  Direct Mail  |  Gift Cards  |  Email Marketing  |  Social Media  |  Advertising  |  Catalogs